Born in Manhattan and raised on Long Island, Rad Periana’s creative roots run deep. Her early years were marked by a love for the arts, indulging in everything from painting and drawing to music. Despite this artistic foundation, Rad chose a practical path, returning to New York City to pursue a degree in public accounting, where she would earn an MBA and embark on a successful corporate career.

It wasn’t long before her creative instincts were reignited. After discovering the world of hospitality, Rad was drawn to the industry's focus on crafting unforgettable experiences. The vibrancy of this world stirred something in her—a desire to build not just a career but something meaningful. A true New Yorker at heart, she spent countless evenings exploring the city’s hidden speakeasies and historic hotels, where she became captivated by the old-world romance and magic that NYC effortlessly exudes.

But as she navigated the demands of corporate life, Rad began to question the direction of her journey. Realizing that her passion for creativity and connection was being stifled by office politics and pressures, she embarked on a personal and spiritual awakening. She became intentional about her health, her relationships, and her future. The realization came clearly: she no longer wanted to build someone else’s dream.

This epiphany led to the birth of Periana Jewelry—a brand that is as much about timeless beauty as it is about elevating the spirit. Inspired by her love of old-world New York and Paris, and informed by her deepening connection to spirituality and the mind-body connection, Rad sought to create pieces that empower the wearer, raising their energy and inspiring transformation. Each piece in her collection is meticulously handcrafted, reflecting her dedication to quality and meaning. Through Periana Jewelry, Rad invites individuals to craft their own experiences, live intentionally, and connect with their highest selves—one piece at a time.